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Chronic Ink Ad Campaign
Role
Photographer and Designer
Brief
Created by Grace Connery and Claudia Zilstra
1. Rebrand Chronic Ink that shows creativity and the experience of going into a Chronic Ink studio
2. Targeted to people ages 23-25
3. “How can Chronic Ink make your ideas come to life?”
Design Goal
1. Clean and organized, with bright colors
2. Visually show the “come to life” aspect
Collaborator
Lina Shim
This Chronic Ink ad campaign is a concept project. For this collaboration project, Lina and I handled both the photoshoot and the final designs. Using the creative brief and bright, clean mood board provided by Grace and Claudia, I photographed the models while Lina directed the shoot. We then worked together on the design, developing a shorter, catchier slogan—“Bring Them to Life,” with emphasis on “life.” After creating initial concepts separately, we refined, combined, and finalized the selected designs.
