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The Road to Hope Social Media Campaign
Role
Marketing Manager & Designer
Brief
Create a social media campaign to promote IREC Trinity’s Young Adult Christmas event, “The Road to Hope”
Design Goal
1. Informative and clear posts
2. Minimalistic Christmas theme
IREC Trinity Church is an Indonesian Christian Church in Canada, proclaiming the gospel and nurturing believers in the Reformed tradition. I am a member of the Young Adults Ministry committee. For this event, I managed the marketing campaign and designed the deliverables. I prepared social media posts and videos, WhatsApp announcements, PowerPoint announcements, and the Event PowerPoint. I created 4 versions of the poster. Version 2 was chosen, with adjusted colors, as discussed with the event committee.
