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VIP Toronto Identity
Role
Marketing and Operations Coordinator
Brief
Create a brand identity and marketing visuals for VIP Toronto
Design Goal
To create an identity and visual assets that are fun and welcoming, catering to newcomers coming from Indonesia.
Value Internationalization Program (VIP) Toronto is a volunteer-led movement founded by Gunawan, Randy, and me to support Indonesian students settling in Toronto. As co-founder, I led the full brand development—from logo and visual identity to digital assets and communication materials. Alongside the creative direction, I handled light operations such as organizing student and mentor data, coordinating airport pickups, and maintaining communication with community partners.
